YM Group wins Direct Commerce Innovator Awards 2018 | YM Group

YM Group has won the “Creative, Content & Print Production” category in the Direct Commerce Innovator Awards 2018. The awards, which are organised by the Direct Commerce Association, are designed to “enable trailblazing suppliers to bring their innovative solutions and services to the attention of the entire Direct Commerce community”. This prestigious award was given in recognition of YM Group’s innovative Paper Wrap product.

Recognising that plastic is a severe problem for the print and mailing industry, YM Group has introduced a paper-based wrapping for direct mail, Paper Wrap. This environmentally friendly alternative to poly wrap is ideal for magazines and catalogues.

Tom Kilroy, Business Development Director at YM Group comments, “YM Group has an enviable reputation for innovation within our industry. Paper Wrap is an excellent example of how our team has responded to increasing public concern over single use plastic and our clients’ desire to address this environmental issue. We have answered the dilemma by providing an alternative that fits with their environmental aspirations, but in a cost-effective manner. Paper Wrap is also compliant with a number of Royal Mail discounted services making it even more attractive. Being Green needn’t cost the earth.

“One of the many added value features of Paper Wrap is that it can be printed in full colour through our high speed digital printing press, allowing clients to add variable and personalised marketing messages from their data.”

Within the direct mail, publishing and e-commerce sectors, plastic film (poly wrap) is used widely to wrap and carry magazines and catalogues, either through the post or to newsstand. Paper Wrap is a fully sustainable and recyclable alternative.

The winners were announced at the DCA Autumn Conference on 30th October.

For more information on how your business can benefit from Paper Wrap please contact Lance Hill, email ideas@tlg.co.uk or tel: 0113 231 1113.

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