The Lettershop Group and Sky are thrilled to have won the award for Finishing and Embellishment at The Digital Printer Awards on 4th November 2021. This was awarded, against some tough competition, for Sky’s Disruptive DM campaign which sought to create standout appeal and provoke customer engagement.
The entry focused on the creativity of the campaign which featured 6 clever and highly creative mail concepts including a slider, a spinning wheel and a peel and reveal product. Digital printing was essential as price and content were uniquely personalised to the recipient. The results were outstanding with all formats exceeding their target ROI.
“We know our work with Sky is outstanding. They have brilliant creative ideas which we bring to life, ensuring customers are impressed and ready to respond. A massive thanks to both teams at Sky and Lettershop for brilliant work that delivered results.”
Alistair Ezzy - Managing Director, Lettershop