For immediate release
Leeds 03/12/20 – The Lettershop Group and Titan Travel are overjoyed to have won Two Gold awards at the DMA Awards 2020. The two awards were for Best Use of Mail and Travel & Leisure with Titan Travel’s worldwide brochure – a personalised travel experience.
The entries focused on the value Titan Travel place on its printed brochures and the work required to use this form of marketing to maximum effect. Showcasing the brilliant use of customer segmentation and data analysis, Titan Travel and The Lettershop Group with companies across the YM Group applied this understanding to create a refined customer-centric brochure that featured multiple layers of personalisation cover to cover.
As well as achieving a phenomenal conversion rate and ROI, Titan’s customers loved their personalised brochure experience so much they shared the brochures across social media providing Titan natural advocacy and word of mouth promotion. The project’s success is amplified more by the fact the brochure campaign landed during the height of the COVID-19 pandemic and first nationwide lockdown.
Alistair Ezzy, Managing Director, commented: “I couldn’t be happier. Winning one Gold was brilliant, winning two is absolutely fantastic. The thrill of winning a Gold encapsulates a brilliant campaign from a client who is a joy to work with. Both teams at The Lettershop Group and Titan Travel worked incredibly hard to make this campaign work and it’s wonderful to see the results of this rewarded by getting a DMA Award. Superb!”
Lisa Edwards Webb, Marketing Director Titan Travel, adds, “We always knew that this campaign would be special, but for it to achieve the results it did and to win Gold at the DMA’s in the toughest year the travel industry has ever seen is phenomenal.
“Our small, but tight knit marketing team worked with tireless precision to deliver such a high-class campaign and I couldn’t be prouder of our achievements. The DMAs are one of the highest marketing accolades you could hope for and to win Gold in such a competitive category is the ultimate cherry on the cake.”
Alistair Ezzy, Managing Director, The Lettershop Group