Direct Marketing & Consultancy
Through the YM Groups combined offering we provide the UK’s leading direct marketing services. Our inhouse experts also act as your consultant and their significant knowledge and expertise is there to be used by you, the customers.
Our aim is to achieve better results, incur less wastage and improve return on investment
Customer acquisition and retention is key to business growth and our value of customer data should never be under estimated.
We work with your data to understand your customers and their purchasing habits. We then plan your campaigns to ensure they are both timely and relevant. Our extensive experience in direct communications along with our well recognised hands-on approach means you receive an effective and deliverable programme of activities.
Some of the services you will receive from our campaign planning service include:
• Development of customer contact strategy
• Strategic advice on mailing plans and offers
• Analysis and interpretation of mailing results to implement further retention plans
• Recruitment proposals for cold data and inserts (data pools, media inserts, swaps, door drops, third party lists and inserts)
• Planning meetings
• Timing plans for all mailings
• Day to day handling of campaign planning and briefing
• Matchback analysis and reporting of results
• Coordination and attendance of meetings with preferred suppliers
• Analysis and interpretation of any optimisation or segmentation reports