Data Management

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Data Management

With GDM’s web platform `Go Analyse’ we work with a company’s most valuable asset, its customer data.

Go Analyse provides live reporting and statistics on daily sales, live campaigns and business KPIs. With customer data at it’s core Go Analyse provides an affordable data management platform whereby we can manage, analyse, process and manipulate data to maximise potential sales and ROI.

Working closely with clients we plan, execute and analyse campaigns. Understanding data sets and using specific KPIs we can help boost response rates, deploy accurate customer segmentation and increase new customer numbers. Our bespoke analytics packages provide very valuable insights into customer behaviours like propensity to buy modelling, order attribution and mailing volume analysis.