Campaign Management

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Campaign Management

Achieve your retention and acquisition targets by using YM Group’s campaign management service. When schedules are tight and resource is limited, you can rely on our expert help to take care of all aspects of any campaign. We’ll take a full brief, understand your requirements and then help with data, creative, production and delivery, allowing you to concentrate on your core objectives.

Campaigns need to achieve specific outcomes. These may be more customers, increased sales from existing customers, re-contacting lapsed customers or achieving a target response rate. In our experience, successful marketing uses multiple channels so we’ll work with you to understanding your above and line and digital marketing and incorporate these into our strategy to maximise the effects. Whatever the requirement, we have the experience to create and deliver a campaign to meet your goals.

Plan
Helping you plan your campaigns by understanding your campaign goals

Data
Analysing your data so you’re targeting as effectively as possible

Creative
Designing powerful creative ideas to stand out against the competition

Delivery
Sending the right message to your cherished customers and new audiences

Planning for your campaign success
Success comes from setting clear objectives and then using expertise and creativity to plan a great campaign. We have knowledge and experience of all aspects of marketing campaigns and will work with you to agree your goals and then create a plan to deliver them. With attention to detail and excellent communication our team will keep you informed and deliver your success.

Using data to target your customers
Once we understand what you want to achieve, we’ll use data to target your campaign in the most effective way. This could be using our own software Pebl to analyse customer postcodes for a Partially Addressed campaign to target new customers or using your existing data to personalise your mailings to your existing database. Whatever the requirement, we have the capability and expertise to make sure your campaigns reach your target customers.

We understand the power of strong creative
A great idea, delivered well, will delight and engage your customers. We know how to incorporate those offers, promotions and prompts that will encourage your customers to get in touch, use your website and visit your store. Knowing how crucial the right piece of direct mail can be, our format design service will create unique, interactive mailers that reflect your brand and deliver results.

Delivery
As experts in the physical mail channels we also know how to link with your digital workflows making sure you are in control of every aspect of your campaign. We are channel agnostic and will work on your acquisition campaigns to drive leads and sales. We understand resource is scarce and knowledge on mail is a rare commodity but we have it in abundance and let our results speak for us.

We’ll take care of all aspects of your acquisition and retention requirements from planning your campaigns through to delivery and evaluation. Let us understand the results you want to achieve and we’ll deliver success, every time.