The front cover is the no 1 page for brands, promoting messages and selling products. The YM Group is ideally placed to support customers create a truly unique cover which sets the standards in innovation.
You can enhance your cover with a variety of coatings including for example UV varnish, a fluorescent pantone colour, foil blocking or even a combination. A special choice is the soft touch varnish that can be added for that luxurious feel.
Printed full colour, personalised covers are a powerful marketing tool for catalogues and magazines.
Having an additional printing unit on many of our web offset presses allows the inclusion of a sealer varnish onto a matt/silk paper to help prevent any marking during the print process. This is a critical factor for many clients needing the assurance for an extra high quality, aspirational catalogue or magazine.
The extra printing unit can allow us to add a 5th colour to your text pages and match any specific branding requirements.
Another innovation is the ability to also add a fragrance to the page. Customers simply rub the page, burst the encapsulations and release the fragrance.
The finishing lines in Lettershop can create direct mail full of exciting added value services with die cutting, multiple varnishes, coatings, fragrances and glitter to name a few. Working closely with us, together we will create an innovative and unique product completely personalised to your needs.
Using fragrance means creating an emotional connection with your customers. TLG can help you to incorporate scent into your mail formats. This will give your product an advantage when the customer is making the decision to purchase. This ensures your mailing delivers even better results.
Huge range of fragrances
There are a huge range of off-the-shelf and bespoke fragrances available. The most commonly used includes: strawberry, chocolate, cinnamon and lemon. Some companies, such as designer perfume retailers, want to entice customers with their particular scent, so a bespoke fragrance is created and used. Transform your mail campaigns by using the right evocative and powerful scent.
To create your fragranced mail product use TLG
We will help you to design your mail format for the maximum impact and use of fragrance. To create the maximum value from your scented mailing, we’ll help you choose the right fragrance, source all materials and design the most exciting, interactive format.
Highly personalised and original formats
It’s important you use a specialist service for fragranced products. The format, scent and messaging needs to work perfectly to create the full impact with your customers. With our specialist printing capability, you have the ability to print, finish and fully personalise your mailing in one single production.
Rest assured, TLG have the knowledge and expertise to support all of your fragrance and mailing requirements.
For your own scented promotional format ideas, please contact us on 0113 231 1113 or email