Direct Marketing Strategy & Consultancy

Better results, less wastage, better return on investment

Customer acquisition and retention is key to business growth and the value of customer data should never be under estimated.

We work with your data to understand your customers and their purchasing habits and then plan your campaigns to ensure they are both timely and relevant. Our extensive experience in direct communications along with a hands on approach means you receive an effective and deliverable retention programme.

These are the services you will receive from our campaign planning service:

  • Development of customer contact strategy
  • Strategic advice on mailing plans and offers
  • Analysis and interpretation of mailing results to implement further retention plans
  • Recruitment proposals for cold data and inserts (data pools, media inserts, swaps, door drops and third party lists and inserts)
  • Planning meetings
  • Timing plans for all mailings
  • Day to day handling of campaign planning and briefing
  • Matchback analysis and reporting of results
  • Coordination and attendance of meetings with preferred suppliers
  • Analysis and interpretation of any optimisation or segmentation reports

For all strategy and planning enquiries please contact Adrian Scott or Alison Child on 0113 302 3060

How we have helped some of our customers

We have worked with Go Direct Marketing since our business began 8 years ago. They handle all our media and list buying and we have always found them extremely straightforward to deal with, they give good, solid advice, and they win most of the bets we have regarding list performance! Nothing is ever too much trouble and we have therefore never felt the need or desire to look further afield.  In very general terms I would have no hesitation in recommending them to any company involved in direct response marketing

Nick Falkingham, Pure Collection