PPA BREAKFAST BRIEFING WITH YM GROUP
FREE FOR PPA MEMBERS |TBA
ARE YOU LOOKING FOR A NEW WAY TO BOOST YOUR SUBSCRIPTION SALES?
Building and growing your existing subscriber base is increasingly difficult. How do you speak to the best subscribers with the right offer to increase your sales?
Introducing Partially Addressed, the new Advertising Mail product from the Royal Mail. Alistair Ezzy, Sales Director, Lettershop will show how to devise a successful acquisition marketing programme to engage new customers, with no personalised data.
Using data analysis software, Pebl, he will demonstrate how by targeting at postcode level and overlaying demographic profiling, you can cost-effectively target your best, look-a-like households with the greatest propensity to engage with you.
To further reduce the cost of acquisition for this channel Lettershop have developed a new mailing concept called “Selections” which offers the recipient choice and value in a GDPR compliant manner.
SPEAKER: Alistair Ezzy, Sales Director at The Lettershop Group
• When: TBC
• Where: PPA HQ, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF
• Cost: FREE for all PPA members
ABOUT YM GROUP
YM Group are the UK’s leading commercial and direct mail printer with a rapidly growing footprint in the magazine sector. We produce some of the UK’s leading brands by offering an extensive range of quality products and services. Setting the standards in the industry with our innovative approach and creative solutions, we firmly believe anything is possible when you have the knowledge, technology, expertise and the all-important customer focus.