Now anything's possible
We help our customers communicate using the power of data, intelligent marketing and innovative print solutions
Our Companies
The YM Group is the leading print and marketing solutions provider in the UK, offering an extensive range of quality products and services.
We set the standards in the industry with our innovative approach and creative solutions. Firmly believing anything is possible when you have the knowledge, technology, expertise and customer focus.
As a Group we offer a full suite of services from initial ideas stage straight through to the finished product or campaign. Our combined offering is unique in the marketplace in terms of the sheer scale and breadth of our capabilities, expertise, resources, equipment, technology and facilities.
COVID 19 Information
The YM Group continues to closely monitor developments in the spread of COVID-19 and the ongoing impact on our workforce and business. We are complying with the Government guidance on working safely, have carried out COVID-19 risk assessments at our sites and shared the results with our workforce. New measures have been implemented to safeguard the health of our employees and ensure work is undertaken safely during COVID-19.
We are pleased to begin welcoming back our external visitors, including clients and contractors to our sites and offices. Visits will be via ‘appointment only’ and all visitors will be asked to complete a pre-arrival form prior to their arrival and strictly adhere to our guidelines whilst on site.
Highlights
Keeping relevant in challenging times
While many well-known brands are talking to their customers in a relevant and considerate way, others are not and trying to sell with aggressive offers. In these uncertain and unsettling times it is difficult to know what the right thing is to do…
-Debbie Conetta, Head of New Business Development, Go Direct Marketing
Save paper and stand out from the crowd by choosing short grain print
Long grain presses are ideal for standard A4 and A5 products, but when you’re looking for different formats then short grain comes into its own. We can configure formats that make you stand out, differentiate your brand and are more engaging to your customers, to encourage them to spend more. They also reduce paper waste which in turn means a more sustainable result and reduced costs; something that’s clearly of interest to our clients. When marketing budgets get tighter, clients look for ways to make effective changes and short grain products could be an option for them
– Rob Moules, Group Sales Manager
A ‘barn door’ cover allows you to reveal an aspirational or new product behind a split in the magazine cover. The pages are held together either with adhesive or tiny tabs of paper – so the customer can peel back the pages to see exciting products beneath
Tip #1
If you change from polythene to paper wrap/envelopes for mailing, check out RM discounts eg Advertising Sustainable, Mailmark, to offset the cost
Tip #2
Printing ink for digital presses can be very expensive so consider the design and ink coverage on your products, to maintain your return on investment
Tip #3
Ensure your pre press team are using the correct proofing profiles for the paper you will be printing on in order to get the most accurate representation of the final product, before going to press. Remember uncoated stocks have a different standard to coated
Tip #4
If you want to try a different catalogue/magazine format to the traditional A4/A5, find a printer with short grain, web offset presses. You will stand out from the crowd, save paper waste and money!
Tip #5
DM doesn’t have to be a letter in an envelope! Work with your DM printer at the beginning of your project to create an innovative format to engage and delight your audience
Tip #6
Print needn’t cost the earth! Only choose paper from a sustainable source eg FSC/PEFC accredited
Tip #7
Personalise your catalogue covers with special offers and vouchers. Our customers confirm they get a better response rate
Tip #8
Innovative covers for catalogues and magazines. Ask about a barn door to surprise your customers or maybe some foil blocking for a special edition
Tip #9
If you are creating a Door Drop or an instore leaflet, check out the wide range of press finished, quick turn-a-round products available. The YM Group Nested range includes a leaflet within a leaflet or a leaflet with a poster/wall chart pull out
Tip #10
RM’s new Partially Addressed Mail allows you to continue using DM communications to prospect for new customers, without using personal data. 200 times more targeted than Door Drops and cheaper than Advertising Mail
Tip #11
Selecti.ns is where we bring 6 brands together under a common theme, with a compelling offer, in a partially addressed pack (non personalised & GDPR friendly) and target households that are highly likely to find that theme appealing
Tip #12
Simple tip – remember to calibrate your monitors when designing!
YM GROUP TIPS for switching from poly to paper wrap
YM GROUP TIPS for lower customer product returns
