Post-GDPR, direct mail is thriving for those who have the data and generating real results for its clients. As the backlash against digital advertising continues and concerns over surveillance by social media giants grow, direct mail is steadily continuing to prove itself as an effective medium for acquiring customers and generating sales. Please see the interview with The Lettershop MD Simon Cooper.
Please see pages 13-16 where we focus on a case study to show where propensity modelling improves profitability, YM Paper Wrap is the eco-friendly alternative to enclosing a catalogue/magazine in plastic and easy tips for lower product returns.
YM Group has recently been awarded the prestigious “Job of
The YM Group has recently increased its print capability by
Go Direct have worked with Bamboo Clothing for nearly 4
17 year old Antoinette Cragg (Toni) has joined the expanding
Becky Colling has joined the Go Direct Marketing team as
National Apprenticeship Week will be celebrating its 10th anniversary this