Post-GDPR, direct mail is thriving for those who have the data and generating real results for its clients. As the backlash against digital advertising continues and concerns over surveillance by social media giants grow, direct mail is steadily continuing to prove itself as an effective medium for acquiring customers and generating sales. Please see the interview with The Lettershop MD Simon Cooper.
Please see pages 13-16 where we focus on a case study to show where propensity modelling improves profitability, YM Paper Wrap is the eco-friendly alternative to enclosing a catalogue/magazine in plastic and easy tips for lower product returns.
Partially Addressed Mail Lettershop Managing Director Simon Cooper was one of
GDM has successfully gained the ISO 27001 Certification for Information
BPIF Health & Safety Seal of Excellence The YM Group is
YM Group has won the “Creative, Content & Print Production”