Blog
Paper Click – Your new digital marketing tool
We’re all familiar with the metrics to measure the effectiveness of digital marketing: CTRs, Ad impressions and conversions. These provide…
Format ideas to drive sales at Christmas
Format ideas for Christmas mailings! https://vimeo.com/465490280/03aad2c8b2 Mail is even more powerful during the Christmas period as shown in our blog.…
Protect against fraud – 5 ways to safeguard your coupons and vouchers
Coupon fraud is a serious business problem. The Institute of Sales Promotion puts fraud at more than £300,000 a year.…
Reduce your carbon impacts by using Carbon Balanced Paper
Dealing with the challenges of the Covid-19 pandemic hasn’t helped companies in their determination to reduce the impact on the…
EasyZap – connecting print and digital
When you’re sending engaging, interactive, personalised mail, you know it drives response. Now you can use technology to easily link…
YM Group Guest Blog: “Never Waste a Good Crisis”
One e-commerce client has seen their June doordrop deliver a cost per acquisition 38% better than their January campaign. Another…
If you’re planning your Christmas Campaign, you need to read this
Christmas is the vital time for retail sales so your marketing strategy at this time has to work hard to…
How our new antimicrobial coating could help protect your customers
The current COVID-19 pandemic has focussed attention on hygiene and how good practice keeps us safer. Always looking for ways…
Your data needs a regular workout
Learn how to keep your data fit and healthy Lockdown has resulted in 74% of Britons saying they are exercising…
Can our 5 steps to innovative formats help you sell more?
In a challenging environment you need something different – innovative ways to engage your audience, stand out from the crowd…
Intelligent Customer Acquisition Seminar Moves to Highly Successful Webinar
Lettershop, Whistl, JICMAIL, DMA and Edit seamlessly moved the fifth in their series of Partially Addressed Mail and Intelligent Customer Acquisition…
PPA Awards 40th Anniversary
YM Group were proud to sponsor the live streamed PPA 40th Annual Awards held on Tuesday June 30th. The PPA produced…
YM Group presents at The PPA Independent Publisher Conference 2019
Tom Kilroy, Group Business Development Director for YM Group, hosted a Round Table at the annual PPA Independent Publisher Conference &…
YM Group winners with The Lettershop Group and Pindar at the PrintWeek Awards!
What a night! YM Group were absolutely thrilled to complete a hat-trick of wins at the PrintWeek Awards. The Lettershop Group…
James Povey Talks Brexit
YM Group’s Group Publications Director, James Povey, was amongst a panel of experts at the PPA Brexit Breakfast Briefing on Wednesday 16th…
The Lettershop Group is shortlisted in The Digital Printer Awards
Showcasing our industry-leading digital printing capabilities we have been shortlisted in The Digital Printer Awards. This is for both the Adding…
Wright Moves to Lettershop
Cliff Wright has moved to the Lettershop Group as Business Development Manager. Alistair Ezzy, Lettershop’s Sales Director says “It’s great to…
PRESS RELEASE: Reach PLC places further magazine printing contract with YM Group
24 JUNE 2019 PRESS RELEASE: Reach PLC places further magazine printing contract with YM Group Reach plc has placed a further…
YM Group in Partnership with PPA
YM Group in Partnership with PPA The YM Group were proud to be a Premier Partner for the PPA (Professional Publishers…
Customer Experience Day 2019
Customer Experience Day 2019 Thursday 14th March 2019 saw the YM Group hold it’s much anticipated annual Customer Experience Day at…
Fair Trade Furniture brand, Myakka go live with Go Analyse
Fair Trade Furniture brand, Myakka go live with Go Analyse Fair Trade Furniture brand, Myakka have appointed Go Direct Marketing as…
YM Group Secures Long Term Reach Contract
YM Group Secures Long Term Reach Contract Reach plc and YM Group have signed a long-term contract for the production of…
