Post-GDPR, direct mail is thriving for those who have the data and generating real results for its clients. As the backlash against digital advertising continues and concerns over surveillance by social media giants grow, direct mail is steadily continuing to prove itself as an effective medium for acquiring customers and generating sales. Please see the interview with The Lettershop MD Simon Cooper.
Please see pages 13-16 where we focus on a case study to show where propensity modelling improves profitability, YM Paper Wrap is the eco-friendly alternative to enclosing a catalogue/magazine in plastic and easy tips for lower product returns.
24 JUNE 2019 PRESS RELEASE: Reach PLC places further magazine printing
YM Group in Partnership with PPA The YM Group were proud
Customer Experience Day 2019 Thursday 14th March 2019 saw the YM
Fair Trade Furniture brand, Myakka go live with Go Analyse Fair
YM Group Secures Long Term Reach Contract Reach plc and YM
The YM Group are joining the BPIF (British Printing Industry
YM Group appoints Ezzy to business development role YM Group has
The Guardian opts for compostable wrap The Guardian is switching from