Blog
9 ways to get better results from your Door Drops
As the use of digital marketing grows to capture consumers’ online behaviour, so it can be harder to stand out…
Format Workshop
Format Workshop Get more from your mail https://vimeo.com/572175612 To help you get the most from your mail campaigns, why not…
Converting a mail pack into an effective one piece mailer
Conventional mail packs are the mainstay of the door mat – comprising of an envelope and separate enclosed items –…
7 Steps to Sustainable Print Marketing in 2021
In recent times we have had more time to connect with our immediate environment, our communities and our families, so…
How to create a Charity Prize Draw pack that works
Many charities use prize draws, lotteries and raffles as a key part of their fundraising activities. Donors are given a…
Are you shopping more online? You’re not the only one
Are you shopping more online? So is everyone – the Office for National Statistics reported in September that, ‘in store…
Paper Click – Your new digital marketing tool
We’re all familiar with the metrics to measure the effectiveness of digital marketing: CTRs, Ad impressions and conversions. These provide…
Format ideas to drive sales at Christmas
Format ideas for Christmas mailings! https://vimeo.com/465490280/03aad2c8b2 Mail is even more powerful during the Christmas period as shown in our blog.…
Protect against fraud – 5 ways to safeguard your coupons and vouchers
Coupon fraud is a serious business problem. The Institute of Sales Promotion puts fraud at more than £300,000 a year.…
Reduce your carbon impacts by using Carbon Balanced Paper
Dealing with the challenges of the Covid-19 pandemic hasn’t helped companies in their determination to reduce the impact on the…
Intelligent Acquisition Webinar
Intelligent Acquisition Webinar – September 2021…
Direct Mail Seminar – 27th January 2022
As experts in all things mail,…
WEBINAR: Innovation, targeting and technology: how to get more from your charity mail
Mail is a great way for…
Intelligent Acquisition Webinar
View a recording of the webinar…
Special formats for Halloween
Treat your customers to something special at Halloween The HTML content for the element
Lettershop & Sky shortlisted for two DMA Awards
We’re thrilled to have been shortlisted for two categories at the DMA Awards in partnership with Sky. Together we were able…
Fabulous double win at SMP Awards for Lettershop
We’re thrilled to have won two Golden Envelopes at the SMP Awards 2021 for our work with Titan Travel Travel Brochure…
dmg media awards magazine printing contract to YM Group
dmg media has awarded YM Group the contract for production of their weekly magazines, Weekend and You. Weekend is published for the…
Are you looking to mitigate forthcoming paper price increases?
We know that forthcoming paper price increases will impact your print spend and put further pressure on your budget. Here at…
Lettershop leads on sustainability with EcoVadis Silver Medal
Lettershop, part of YM Group, have received a Silver Medal for printing and service activities relating to print using the respected…
Revolutionising the future of e-commerce mailers – from Lettershop
To further combat waste, Lettershop has launched a more sustainable, recyclable padded envelope. January 2021 – Lettershop, part of the…
Thrilling Gold DMA Award win for The Lettershop Group and Titan Travel
PRESS RELEASE For immediate release Leeds 03/12/20 – The Lettershop Group and Titan Travel are overjoyed to have won Two Gold…
Intelligent Customer Acquisition Seminar Moves to Highly Successful Webinar
Lettershop, Whistl, JICMAIL, DMA and Edit seamlessly moved the fifth in their series of Partially Addressed Mail and Intelligent Customer Acquisition…
PPA Awards 40th Anniversary
YM Group were proud to sponsor the live streamed PPA 40th Annual Awards held on Tuesday June 30th. The PPA produced…
YM Group presents at The PPA Independent Publisher Conference 2019
Tom Kilroy, Group Business Development Director for YM Group, hosted a Round Table at the annual PPA Independent Publisher Conference &…
YM Group winners with The Lettershop Group and Pindar at the PrintWeek Awards!
What a night! YM Group were absolutely thrilled to complete a hat-trick of wins at the PrintWeek Awards. The Lettershop Group…
