Blog
YM Group Guest Blog: “Never Waste a Good Crisis”
One e-commerce client has seen their June doordrop deliver a cost per acquisition 38% better than their January campaign. Another…
If you’re planning your Christmas Campaign, you need to read this
Christmas is the vital time for retail sales so your marketing strategy at this time has to work hard to…
How our new antimicrobial coating could help protect your customers
The current COVID-19 pandemic has focussed attention on hygiene and how good practice keeps us safer. Always looking for ways…
Your data needs a regular workout
Learn how to keep your data fit and healthy Lockdown has resulted in 74% of Britons saying they are exercising…
Can our 5 steps to innovative formats help you sell more?
In a challenging environment you need something different – innovative ways to engage your audience, stand out from the crowd…
Open For Business Incentive from Royal Mail
Royal Mail is seeking to support British businesses with postage incentives for eligible brands. If you would like a postage…
Delivering the best results for charity mail campaigns
Mail can be used in many ways to deliver different requirements for charities. It can be fast turnaround for emergency…
Keeping Relevant in Challenging Times
By Debbie Conetta Head of New Business Development While many well-known brands are talking to their customers in a relevant…
Think 17-24 Year olds don’t want mail? Think again.
There is a belief that marketing to younger audiences should be entirely digital. This makes sense on the face of…
Intelligent Customer Acquisition Seminar Moves to Highly Successful Webinar
Lettershop, Whistl, JICMAIL, DMA and Edit seamlessly moved the fifth in their series of Partially Addressed Mail and Intelligent Customer Acquisition…
PPA Awards 40th Anniversary
YM Group were proud to sponsor the live streamed PPA 40th Annual Awards held on Tuesday June 30th. The PPA produced…
Clark Moves to YM Group
YM Group welcomes Adrian Clark to Group Sales Team Adrian joins with extensive experience in the web offset market, having successfully…
YM Group presents at The PPA Independent Publisher Conference 2019
Tom Kilroy, Group Business Development Director for YM Group, hosted a Round Table at the annual PPA Independent Publisher Conference &…
YM Group winners with The Lettershop Group and Pindar at the PrintWeek Awards!
What a night! YM Group were absolutely thrilled to complete a hat-trick of wins at the PrintWeek Awards. The Lettershop Group…
James Povey Talks Brexit
YM Group’s Group Publications Director, James Povey, was amongst a panel of experts at the PPA Brexit Breakfast Briefing on Wednesday 16th…
The Lettershop Group is shortlisted in The Digital Printer Awards
Showcasing our industry-leading digital printing capabilities we have been shortlisted in The Digital Printer Awards. This is for both the Adding…
Wright Moves to Lettershop
Cliff Wright has moved to the Lettershop Group as Business Development Manager. Alistair Ezzy, Lettershop’s Sales Director says “It’s great to…
PRESS RELEASE: Reach PLC places further magazine printing contract with YM Group
24 JUNE 2019 PRESS RELEASE: Reach PLC places further magazine printing contract with YM Group Reach plc has placed a further…
YM Group in Partnership with PPA
YM Group in Partnership with PPA The YM Group were proud to be a Premier Partner for the PPA (Professional Publishers…
Customer Experience Day 2019
Customer Experience Day 2019 Thursday 14th March 2019 saw the YM Group hold it’s much anticipated annual Customer Experience Day at…
Fair Trade Furniture brand, Myakka go live with Go Analyse
Fair Trade Furniture brand, Myakka go live with Go Analyse Fair Trade Furniture brand, Myakka have appointed Go Direct Marketing as…