Intelligent Acquisition Webinar | YM Group

Intelligent Acquisition Webinar – September 2021

Are you looking for intelligent ways to acquire new customers? For the latest updates, information and ideas, view a selection of the webinar recordings of our packed webinar below. Hear from leading industry experts on all aspects of acquisition strategy from how to plan, who to target and the best way to deliver the message. 

Speakers include: Jodie Hanrahan, EDIT & Karen Pierre, RSPCA talking through their case study; Andrew Creed, Hurdle & Jamie Jaggard, Weezy showing door drops for ecommence brands; Mark Davies, Whistl, on planning for success; Ben Briggs, EDIT, on media integration; Mark Cross, JICMAIL, on a year of mail effectiveness and our own Alistair Ezzy on winning formats for acquisition. 


  • Welcome & Introduction – Mark Davies, Whistl
  • Latest JICMAIL insights – Mark Cross, JICMAIL
  • Creative insights – Alistair Ezzy, The Lettershop Group
  • RSPCA Case Study – Jodie Hanrahan, Edit / Karen Pierre, RSPCA
  • Planning for success – Mark Davies, Whistl
  • Media integration – Ben Briggs, Edit
  • Doordrops for Ecommerce brands – Andrew Creed, Hurdle & Jamie Jaggard, Weezy
  • Q/A
  • Wrap up and goodbye

A selection of the webinar recordings are available to view below:

View Alistair Ezzy's Webinar Session

View Nigel Edginton-Amor's Webinar Session

Categories: Events