Catalogues & Brochures
Finally, when these catalogues are printed, GDM can help you with the targeting and ultimately ensure that they are delivered to maximize response and return on investment from your marketing spend.
Using our in-house planning team at GDM, we can also plan and buy your door drops campaigns ensuring that we are maximising response and minimising wastage. Through the profiling of your existing customers by postcode penetration we can ultimately ensure campaigns are hitting the best areas for your target audience.
Newspaper and media inserts
Being a member of the PPA, we can also plan and buy your insert campaigns across all national press titles, lifestyle magazines and 3rd party titles, using our experienced planners within GDM. We specialise in adding value, seeking out the best titles available and ensuring that all inserts work as hard as possible to deliver the best possible return on investment.
Our unique Go Analyse data management system, allows marketers to be truly reactive by providing live reporting and statistics on daily sales, live campaigns and business KPI’s from a regularly updated feed of data. It delivers an affordable data management platform whereby we can manage, analyse, process and manipulate data to deliver timely and actionable information.
Reporting and analytics
Our team of skilled analysts can help with any data or reporting requests to deliver valuable insight into your customer data from a retailer’s perspective. From data audits or matchbacks through to propensity modelling or lifetime value analysis, we deliver a wide range of reports for our clients on a regular basis. For our full suite of reporting options please get in touch and we will gladly discuss your requirements in more detail.
We generate significant revenue for our clients by arranging for non-competing third parties to place inserts into their mailing and product despatch programmes. This can offset marketing costs and utilise any unused weight within a pack.
Third party programmes offer an excellent opportunity to reach new customers, and where viable, advertisers are keen to advertise in catalogue mailings, statement mailings and product despatches. Our considerable experience and industry knowledge enables us to proactively promote your insert programme and generate maximum revenue.