For over 20 years, we at Go Direct Marketing (GDM) have been working with our clients, particularly in the home shopping and retail sectors, to ensure that they are getting the very best results from all their retention and acquisition campaigns.
As a Strategic Direct Marketing and Data Analytics Agency we are dedicated to planning and executing campaigns as well as maximising the return on investment to help our clients’ grow their business.
With data at the heart of what we do, our analytics and account management teams work meticulously to help our clients understand previous campaign results and plan future ones effectively, thus ensuring every marketing campaign has the greatest impact possible.
GDM are continually working with their clients to ensure that they are getting the very best results from all their retention and acquisition campaigns. As a Strategic Direct Marketing and Data Analytics Agency, GDM can help you get the most out of your current marketing spend, our ultimate aim being to help your business grow.
Ensuring we have all your data in a workable format, with all the relevant information, is the key starting point for any project. Then, by analysing and understanding the data sets and using specific KPI’s and reports, we can help improve response rates, increase new customer numbers and ultimately help grow our clients’ business.
Client’s data can either be held in a static database or using GDM’s innovative web platform “Go Analyse”. Go Analyse provides live reporting and statistics on daily sales, live campaigns and business KPI’s from a regularly updated feed of data. It delivers an affordable data management platform whereby we can manage, analyse, process and manipulate data to deliver timely and actionable information.
Our bespoke analytics packages provide extremely valuable insights into customer behaviours, for example, propensity modelling, lifetime value analysis, order attribution and mailing volume analysis.
Direct Marketing Services & Consultancy
Through the YM Groups combined offering we provide the UK’s leading direct marketing services. Our in-house experts also act as your consultant and their significant knowledge and expertise is there to be used by you, the customers.
Our objective is to become a trusted partner, an extension of your marketing team with the whole aim of achieving better results, incurring less wastage and ultimately improving return on investment.
Customer acquisition and retention is key to business growth and our value of customer data should never be under estimated.
We work with you and your data to understand your customers and their purchasing habits. With this insight we then plan your campaigns to ensure they are both timely and relevant. Our extensive experience in direct communications along with our well recognised hands-on approach means you receive an effective and deliverable programme of activities.
Some of the services you will receive from our campaign planning service include:
• Development of a customer contact strategy
• Strategic advice on mailing plans and offers
• Analysis and interpretation of mailing results to implement further retention plans
• Recruitment proposals for cold data and inserts (data pools, media inserts, swaps, door drops, third party lists and inserts)
• Planning meetings
• Timing plans for all mailings
• Day to day handling of campaign planning and briefing
• Matchback analysis and reporting of results
• Coordination and attendance of meetings with preferred suppliers
• Analysis and interpretation of any optimisation or segmentation reports
• Providing industry best practise and benchmarking against your competitive category.
Catalogues & Brochures
Finally, when these catalogues are printed, GDM can help you with the targeting and ultimately ensure that they are delivered to maximize response and return on investment from your marketing spend.
Using our in-house planning team at GDM, we can also plan and buy your door drops campaigns ensuring that we are maximising response and minimising wastage. Through the profiling of your existing customers by postcode penetration we can ultimately ensure campaigns are hitting the best areas for your target audience.
Newspaper and media inserts
Being a member of the PPA, we can also plan and buy your insert campaigns across all national press titles, lifestyle magazines and 3rd party titles, using our experienced planners within GDM. We specialise in adding value, seeking out the best titles available and ensuring that all inserts work as hard as possible to deliver the best possible return on investment.
Our unique Go Analyse data management system, allows marketers to be truly reactive by providing live reporting and statistics on daily sales, live campaigns and business KPI’s from a regularly updated feed of data. It delivers an affordable data management platform whereby we can manage, analyse, process and manipulate data to deliver timely and actionable information.
Reporting and analytics
Our team of skilled analysts can help with any data or reporting requests to deliver valuable insight into your customer data from a retailer’s perspective. From data audits or matchbacks through to propensity modelling or lifetime value analysis, we deliver a wide range of reports for our clients on a regular basis. For our full suite of reporting options please get in touch and we will gladly discuss your requirements in more detail.
We generate significant revenue for our clients by arranging for non-competing third parties to place inserts into their mailing and product despatch programmes. This can offset marketing costs and utilise any unused weight within a pack.
Third party programmes offer an excellent opportunity to reach new customers, and where viable, advertisers are keen to advertise in catalogue mailings, statement mailings and product despatches. Our considerable experience and industry knowledge enables us to proactively promote your insert programme and generate maximum revenue.