The 2018 Direct Commerce Summit was held on 14 June at the Hurlingham Club, London. Delegates from the retail industry attended seminars and round table discussion groups, hearing about the latest developments in retail and home shopping.
Debbie Conetta, Head of New Business, Go Direct Marketing explains, “The DCA Summit is a great opportunity for the catalogue and ecommerce world to get together and share ideas, it’s a real information repository and we recommend the event to our clients for these reasons.
This year gave us the opportunity to talk to delegates about the challenges they face when they are recruiting customers, and help and advise them on different ways we can help.”
Each delegate received a copy of the new YM Company Brochure, presented in YM Paper Wrap, an environmentally friendly alternative to poly wrap.
Norman Revill, Group Sales Director at YM Group, spoke to visitors about the opportunities the paper wrap product offers in terms of localised four colour promotional messaging and enhanced mailing discounts. “There is an increasing demand for products that are kinder to the environment and YM Paper Wrap fulfils this need, whilst also allowing the client targeted promotional opportunities – it’s ideal for brochures and catalogues.”