The YM Group hosted a customer print training day on 15 March at Pindar Scarborough. This comprehensive programme introduced the world of print to over 40 retail, mail order and publishing customers. The informative sessions covered colour management, print and binding, creative mailing pieces and postal solutions, the power of door drops and finally how to use data to maximise ROI.
Guest speaker Mark Saunderson from UPM explained the paper process, covering the different papers available to customers and their individual benefits and the visitors enjoyed a tour of the Scarborough site covering pre-press, printing, binding and mailing fulfilment.
Norman Revill, Group Sales Director explained why these training sessions are always oversubscribed. “We have been holding print training sessions at Pindar for over 15 years, this year’s day was the most popular to date. Our aim is to share knowledge and help to make our customers’ lives easier. By demystifying the print process our customers are better informed and able to confidently prepare their print media plans. The group discussions are very popular, and we see idea and advice sharing as a big benefit to those who attend.”
Book a place on our next training session.