The YM Group hosted a customer print training day on 15 March at Pindar Scarborough. This comprehensive programme introduced the world of print to over 40 retail, mail order and publishing customers. The informative sessions covered colour management, print and binding, creative mailing pieces and postal solutions, the power of Read more…
Go Direct Marketing’s Client Services and Analytics team are working with Plumo on improving their customer retention and acquisition strategies. Plumo’s data will be held within the Go Analyse ‘live’ system – a user friendly web platform which provides invaluable data intelligence, real time reporting and instant KPI’s to retailers. Read more…
Crafter’s Companion are benefiting from a full end to end campaign service from Go Direct Marketing. They undertook their first mailing in July and are planning further mailings during the Autumn/Winter season. Go Direct Marketing works closely with Crafter’s Companion to target existing customers and new prospects to generate new Read more…
Go Direct Marketing’s new business team has been strengthened with the appointment of Debbie Conetta as Head of New Business and Ben Defrates as Sales Manager. Debbie brings a wealth of experience from the direct to consumer channel having previously worked at Epsilon Abacus and latterly More2. She has a Read more…
YM Group has recently been awarded the prestigious “Job of the Year 2017” in the Home Retail Group’s (HRG) internal print awards. The award was given by the Argos Print Buying team. Several years ago, the Argos Print Buying Team introduced an internal scoring system for every job printed. Each Read more…
The YM Group has recently increased its print capability by investing in a Goss Sunday 5000 64pp short grain press at YM Chantry, growing production capacity at the site by around 40%. This is the group’s fifth short grain press confirming its position as leading short grain print provider in Read more…
Go Direct have worked with Bamboo Clothing for nearly 4 years helping them with their direct marketing strategy on both retention and acquisition. In this time their turnover has grown 6 times from 1.5 million to 6 million and revenues are projected to exceed 8 million this year. Bamboo have Read more…
17 year old Antoinette Cragg (Toni) has joined the expanding press room team at Pindar. Toni initially started to study for her A levels at the local sixth form college but decided that she would prefer to pursue a practical apprenticeship. Seeing the advert on the National Apprenticeship website she Read more…
Becky Colling has joined the Go Direct Marketing team as a Senior Account Executive. Becky who previously worked in the customer services team at group company, Pindar, brings with her a wealth of print knowledge and experience. Ali Child, Client Services Director sees many advantages with the move, “It’s great Read more…
National Apprenticeship Week will be celebrating its 10th anniversary this year. The week is designed to celebrate the positive impact apprenticeships and traineeships have on individuals and the economy. The week will bring together apprentices and employers to demonstrate the benefits that an apprenticeship can bring, including the opportunity to Read more…