Beautifully designed, impeccably stylish and principally in white, The White Company is one of Britain’s fastest growing multichannel retailers. Engaging with customers through print, online and with a growing number of stores, this leading brand offers a luxurious and affordable range of linens, clothing and accessories for the home.
It is essential that every brochure showcases the high quality, tactile range, highlighting the fine details of the products. The challenge for the printer is to achieve the company’s trademark use of white and subtle, pastel scenes without exaggerating the contrast in the image.
Working to print standard ISO 12647-2 the process is measured and adjusted accordingly to ensure colour reproduction is precise, accurate and consistent throughout the print run. Paper is also a key factor in determining the standard of the finished brochure and a series of paper tests have been run to reveal the best stock for this range of printed communications.
White products, notoriously difficult to reproduce in print, are beautifully presented to The White Company customers at a consistently high standard, maintaining the brand’s reputation for outstanding quality and attention to detail.